by Max Barry

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Region: Geopolity

Беринг продукты, Bering Foods
Bering Foods to Expand to The Baltic Confederation

Bering Foods has been in the process of identifying new target markets in eastern Europe and finding locations for new supermarket centers in key cities. After several weeks of surveying and discussion with relevant local authorities the location of the first Bering Foods Supermarket in Europe has been finalized and agreed upon by the executive board and relevant authorities within the country. The city of Narva for The Baltic Confederation has been selected as the first initial location to be opened in Europe.

The city was chosen for a variety of reasons including the area having ease of communication and the city being ideal as it sits near to the border and could potentially serve an expanded customer base for imported Krenstovan goods. The opening of the store is expected to also help bring a boost to the local economy as ~100 or so jobs will be created after opening. Operating in the local Russian community of Narva will also allow for ease of communication and cooperation with locals and aid in potential future expansions in the east of Europe. The supermarket center will offer a wide range of goods from food products to furniture and other household goods and products. The products will be sourced from both local makers and farms as well as from Krenstovan makers and farms.

The supermarket center is expected to open in late-summer at the earliest after minor renovations to the existing building are complete and will hold official opening ceremonies with special deals on products for the first week to celebrate the expansion. In total around ~100 jobs are expected to be created at the location. The opening of the location begins the European expansion phase for Bering Foods, the largest supermarket chain in Krenstova, which is currently seeking to expand it's horizons across the Atlantic Ocean. Other potential locations are already being surveyed but none of them have been selected and approved as of yet.

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