After rising sea levels killed off the human species, and possibly most land-dwelling life on Earth, squids (and some other marine invertebrates) evolved to become the dominant species on our planet. During this "Mollusk Era" they developed culture, language, and especially warfare. One hundred years before the events of the game, Inklings and Octarians engaged in a great war referred to as "the Great Turf War." Initially, the Inklings were defeated due to their inability to get up early enough, they rebounded. A young Cap'n Cuttlefish and his comrades won, sending the Octarians away, to live in underground for many years.
The Most Serene Republic of Neo Splatoonia.
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