The Incorporated States of Pepsi-Cola Inc is a huge, efficient nation, remarkable for its barren, inhospitable landscape, irreverence towards religion, and spontaneously combusting cars. The hard-nosed, hard-working, cynical population of 836 million Pepsi-Cola Incians are rabid consumers, partly through choice and partly because the government tells them to and dissenters tend to vanish from their homes at night.

The minute, pro-business government, or what there is of one, juggles the competing demands of Defense, Law & Order, and Education. Citizens pay a flat income tax of 4.7%.

The very strong Pepsi-Cola Incian economy, worth 58.0 trillion social credits a year, is driven almost entirely by the private sector, which is broadly diversified and led by the Gambling industry, with major contributions from Door-to-door Insurance Sales, Uranium Mining, and Book Publishing. Average income is 69,393 social credits, but there is a large disparity between incomes, with the richest 10% of citizens earning 280,086 per year while the poor average 11,479, a ratio of 24.4 to 1.

The end of autumn is celebrated with a bonfire of designer bags, Animal Liberationists are regularly arrested, the streets are increasingly clogged with poverty-stricken beggars, and scientists regularly clone human beings for research purposes. Crime is a problem, with the police force struggling against a lack of funding and a high mortality rate. Pepsi-Cola Inc's national animal is the lab animal, which teeters on the brink of extinction due to widespread deforestation.

Pepsi-Cola Inc is ranked 260,311^th in the world and 165^th in Sophia for Largest Black Market, with 102 billion Standard Monetary Units.